What can strong graphic design do for your business?
Standing out from the crowd is imperative for any business. You could have all the qualities of a strong business – quality products, excellent customer service, reasonable prices, etc. – but none of this matters without an audience.
People typically make a subconscious judgement about a product within 90 seconds of initially viewing it. When you consider that first impressions are 94% design-related, the importance of strong, distinct, and identifiable branding for your business becomes evident.
Strong and memorable branding ensures your business will stick in the minds of your audience, which is vital if they are to become loyal customers.
Why invest in graphic design?
Did you know Facebook posts with images get more than double the engagement of those without? Images attract, so you’ll want to ensure your business has a strong and consistent visual style to retain your audience.
Graphic design is often overlooked as a marketing tool. Unlike with SEO or social media management, there’s no hard data that demonstrates its effectiveness. Nevertheless, strong graphic design is essential to establish the identity of your brand and set you apart from your competitors.
You want your audience to understand your brand at a glance. Its values, purpose, audience, personality – as much identifying information as possible should be conveyed through your business’s visual elements.
Your brand’s visual identity should be distinctive, consistent, and representative of its values. To your audience, it should be effortless – something subliminal that sticks in their minds without them having to think about it.
Don’t settle for bland branding – get in touch to cut through the competition by spicing up your business’s graphic design.
Building a digital future with a personal touch.
Are you a new business seeking the perfect branding to represent its values and ambitions? Perhaps you’re an established business looking for a total rebrand to freshen things up? Or maybe you need some graphical assets for a marketing campaign? Whatever your graphic design needs, Sood can help.
First, we engage in an open discussion with you to determine which of our services you require. Whether you’re looking for branding, graphical assets, leaflets, roller banners, website design, or something else entirely, this is where we establish exactly how we can assist you.
You should feel comfortable suggesting any ideas as we discuss your target market and purposes of the branding material.
We’ll ask for any samples of branding pieces you like or dislike to gain an understanding of your taste, which will feed into the designs we produce for you. The end result is a marketing plan that accurately reflects your vision.
After we collect enough information about your brand, the plan becomes reality. Our graphic design team works to develop branding tailored to your specifications.
Our turnaround for branding projects is typically 7-14 days depending on the material. As the design process can be extensive, we ensure you are completely satisfied with the plan before the work begins. However, you can contact us at any time for progress updates and to freely deliver feedback.
Case Study: walk-in clinic
GreenLife Pharma approached us to develop the branding for their Walk-in Clinic Near Me service.
Engaging in open discussions with GreenLife gave us a strong understanding of the design direction they sought for Walk-in Clinic’s branding. Our design team worked to produce several designs tailored to their specifications – logos that evoked health, support, and community.
As a healthcare brand, it was important to get the branding right. When choosing a healthcare supplier, people place a lot of value in credibility. Our graphic design needed to express that Walk-in Clinic Near Me is a professional and reputable provider of essential healthcare services.
The use of a cross was settled on early, as this imagery is universally associated with healthcare. We then played around with this concept, adapting it in various ways until we settled on the ‘pill & heart’ variation that was approved by the client. The crimson & dark slate grey colour scheme adds a robust and meaningful quality to the logo while keeping consistent with the healthcare ethos.
This initial branding process went on to inform all subsequent designs for their website and social media profiles. Having consistent and recognisable branding is key, so nailing this stage was key to the success of all future work we undertook for Walk-in Clinic Near Me.
It was vital that we established a logo that immediately conveyed the spirit of ‘health’, and we are thrilled to have achieved this through confident experimentation and collaboration with the GreenLife team.
“We have been working with Sood for many years, and the experience has been great. The team is on hand to support us with any marketing activities and have been pivotal in launching new initiatives at Walk-in Clinic.”
Frequently asked questions.
We price each of our services on a case-by-case basis. We do this to ensure that you aren’t being overcharged for additional services that you don’t need.
If you would like to discuss pricing for your project, give us a call and we can give you a rundown on how much it’ll cost based on your needs