Marketing Strategy.
Gain a competitive edge and accelerate your growth with Sood's marketing strategy services
Is your current marketing strategy disorganised and aimless? Or do you not have a marketing strategy at all? If you want to restore some structure to your business operations, we can develop a clear and tailored marketing strategy to help you reach your goals.
Why a strong marketing strategy matters
Without the aid of a marketing team, your business may follow a messy marketing strategy – if you have one at all – that simply doesn’t get results.
It is vital for you to understand your business – from your target audience and environment to your marketing channels and overall goals – so that you can visualise clearly where you want to be and how you’ll get there.
A strong marketing strategy sheds light on which strengths to emphasise and which weaknesses to overcome, allowing you to develop a clear plan for how to achieve your goals. Running a business is complicated and involves a lot of moving parts. Let our tailored marketing strategy cut through the clutter and give you the clear direction you need for success.
Building a digital future with a personal touch.
How Sood Can Help Build a Marketing Strategy
Marketing is a tough job that requires attention and focus to get results. When you’ve got your hands full running the show, you may not have the time and resources to create a full overview and plan for your business. That’s where we come in. We will develop a clear, relevant, and tailored marketing strategy for your business with the express purpose of helping it grow.
Through holistic open discussions, we will ascertain a thorough understanding of your business. This understanding feeds into the creation of a highly relevant and accurate business overview. Each client is different, so it’s vital that we bring a fresh and informed perspective to generate effective solutions for your individual business needs.
The depth of the strategy services you’ll need from us is specific to your business. We can help you decide whether you need a full SOSTAC analysis or something more succinct, like a SWOT analysis or website audit. If you’re struggling to pin down a single strategy to follow, we can use our expertise to advise you on the viability of your options.
You don’t need to overextend your traction channels – we can help you determine which ones (e.g. SEO, offline marketing, social media management, etc.) would benefit your business best.
Don’t rely on shots in the dark – contact us to see how we can guide your business to success.
Our process for Developing a Marketing Strategy
We use a number of frameworks when it comes to marketing strategy. Regardless of which you choose, you’ll see a useful and informative overview of your business, which can then inform the directions you take towards growth and success.
SOSTAC
The most thorough framework is SOSTAC, which allows us to identify the strengths, weaknesses, opportunities, and threats for your business, then channel these into an effective marketing strategy tailored for your growth.
Each stage of SOSTAC is designed to illuminate a different aspect of your business operations. This way, nothing slips through the cracks.
You’ll be given a clear, detailed, and honest breakdown of your business’ situation – including your target audience, competitors, strengths and weaknesses – alongside your goals and a tailored strategy to meet them. Ultimately, we want to find what makes your business unique – your competitive edge – and hone this to perfection.
Situation analysis: Where you are now?
Objectives: Where do you want to go?
Strategy: How do you get there?
Tactics: The details of the strategy
Action: How will your plan be executed?
Control: What will you measure?
Any business owner needs to have a thorough and accurate understanding of their target audience before they begin developing their marketing strategy. You can’t determine your goals before understanding who they’re aimed towards.
By analysing your analytics data and business environment, we can establish a solid understanding of your target audience. We can also develop buyer persona profiles to give you a more personal and specific understanding of your typical customer.
Once we have established your target audience, we can decide your objectives and develop a tailored strategy for how to reach them. Your ultimate goal will be to attract a larger audience and increase your brand awareness, but how this is done depends on your unique situation.
SOSTAC is cyclical, meaning we continuously revisit our analysis to ensure it is always relevant and useful to you. The business world is constantly changing, so you must always be adapting to stay ahead of the curve.
To read more about how SOSTAC can help you, click here to read our detailed guide. Alternatively, contact us for an open consultation.
SWOT Analysis
In the dark about your competition? We can perform a SWOT analysis to determine how your competitors are operating.
Through in-depth analyses of your competitors’ marketing channels (website, social media, etc.), we can identify their strengths & weaknesses and link this back to how your business is performing.
What are they doing well that you are not? What are they doing poorly that you’re nailing? By uncovering the answers to these questions, we can generate positive ideas for your own marketing strategy.
We can also perform a SWOT analysis of your business to identify your own strengths and weaknesses, then channel these into opportunities to exploit and threats to avoid.
Don’t lag behind the competition – arrange a SWOT analysis for your business today.
Website / Social Media Review
Is your current website attracting the right audience? Are you failing to generate leads? Is it simply difficult to navigate? Let us conduct a full review of your website to identify weaknesses and areas of improvement.
As the online hub for your business, your website should represent your brand accurately and prioritise your target audience’s user experience.
Our experience with developing bespoke custom websites for a variety of industries makes us the ideal choice to pinpoint the shortcomings of your online space. From broken links and blurry images to poor navigation and inconsistent branding, you’d be surprised at how many elements of your website design can drive away customers.
We’re not just here to criticise, we’ll provide clear and actionable solutions to these issues with the goal of making your website and business thrive.
Additionally, we can also provide this service for your social media presence. If you’re not getting the engagement you desire, we can perform an audit to determine what’s wrong and how you can improve things.
Give your online presence a spring clean – arrange an audit for your business today.
SEO Audit
Not ranking as highly as you should be? Wondering where you’re going wrong? Let us help.
We can perform an SEO audit to locate problems standing in the way of you ranking well. Perhaps your site content is thin or improperly keyword-optimised. Maybe your website delivers a poor user experience across a range of platforms. There could simply be some on-page SEO problems that have escaped your attention.
Whatever the issue(s), our SEO audit is sure to catch why your website isn’t being crawled and indexed properly by Google. Then, we can suggest a variety of solutions to get your website ranking and attract the organic traffic your business deserves.
“What I love most about Sood is that your project & company is in safe hands. Detail, quality and really relevant feedback is at the heart of what they do. Paalan leads his team with a very calm approach and he is now our go-to designer. Highly recommended.”
Chris Fletcher
Streamline your business for success.
Want to make use of our marketing strategies to help your business thrive? Contact us today for an open consultation.
