PINS Case Study
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Jamie Kerr
- Oct 7, 2022
"I highly recommend Sood Marketing. They have been very professional and the turnaround of their work is extremely quick. The team are always on hand to help with any questions we have and nothing is ever an issue they cannot resolve. Thanks for all the hard work guys!"
PINS Social Club is a lively, spacious bar located in Liverpool. Their mission is to make socialising a full event experience, ensuring people truly connect with one another.
They do this by bringing first-rate food and exciting games alongside quality drinks behind the bar. Going out doesn’t have to be a throwaway time, it can be a full, memorable, authentic experience.
The Problem
PINS came to us because they were planning a rebrand and needed our support to implement them across their digital channels. Their website needed to represent their updated brand guidelines.
Due to our experience assisting local businesses with their online branding, we were the perfect choice to take on this task.
The Solution
Website design & SEO
The branding work for their website began when they sent us their extensive new brand guidelines. Our web design team analysed these new guidelines and began planning how best to incorporate them into their existing website.
The general tone of voice and aesthetic of the new branding was one of playfulness, innovation, and a strong sense of humour.
The new designs were regularly fed back to the team at PINS for feedback to ensure the finished product represented their desires.
After the branding was completed by our web design team, the website was passed onto our SEO team so they could implement on-page SEO throughout. This involved rewriting the content to be more SEO-friendly, consequently helping it to rank higher in the search results. This combination of quality web design and tailored SEO is an effective way to help our clients become visible to new audiences.
To top off the rebranding process, we developed updated email signatures for PINS staff coordinated with the new brand guidelines.
This way, the values and aesthetics of the rebrand extend beyond the website, and will be visible to anyone who contacts the PINS team – from clients to customers.
The team at PINS were thrilled with the work we undertook for them, and are excited to promote a fresh new website that speaks to their current values, ideals, and personality.
Click here to view the new PINS website!
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