Looking to grow your business and see real returns? Get results fast with Sood’s PPC services.
How it works is simple: we create your ads, tailor them to your specific audience, and you only pay when someone clicks. That means you’re only investing in ads that truly perform, growing your audience fast. Simple, effective, and just what you need!
Why choose Sood? Honestly – because we care. Getting to know clients and building personal relationships is our bread and butter, so you can trust we’ll be transparent and collaborative at every step.
With over 150 websites built, we know how to create campaigns that work. Our data-driven approach means we don’t rely on guesswork – we deliver outcomes you can see. Whether it’s more traffic, leads, or sales, we’re here to make it happen.
When growing your audience online, you’ve pretty much got two options: organic and paid. There are benefits to both, but PPC is your go-to for fast, targeted ads that provide swift results. Here’s what you can expect:
Our PPC suite covers every aspect needed to boost your brand’s visibility, drive engagement, and grow sales. Want us to break it all down? You got it:
Capture intent-driven traffic (i.e. those searching specifically for what you offer) with highly targeted keyword ads that bring in quality leads.
Looks aren’t everything, but they can help you to reach wider audiences! We develop visually compelling ads that build awareness on relevant sites.
Got the goods but not the audience? Showcase your products directly in search results, ideal for e-commerce businesses looking to drive sales.
Don’t let interested visitors slip away! Our remarketing keeps your brand visible and relevant, re-engaging potential customers.
We first prioritise writing clear and engaging content with the intent of serving your users and their queries. Once the content is complete – i.e. clear, user-friendly, and in accordance with your brand’s voice – we begin the optimisation process.
Your audience wants well-written content that speaks to their needs, and search engines want well-optimised content that reads clearly. We specialise in both. Don’t be content with poor content – let us get your business out there.
If we’ve made it sound great, it’s only because the facts back us up. We’re a transparent crew, so you always know exactly what we do and why we do it. It’s like this:
PPC (Pay-Per-Click) advertising is a digital marketing strategy where you only pay when someone clicks on your ad. This approach allows for precise targeting, so your ads reach the right audience at the right time, maximising your return on investment. PPC campaigns can appear on search engines, social media, and other platforms, giving you multiple channels to engage potential customers.
PPC drives immediate visibility and brings in qualified leads actively searching for your product or service. Unlike organic methods, which can take time to build, PPC delivers fast, targeted results. It’s an effective way to increase brand awareness, generate more traffic, and improve conversions, all within a controlled budget.
We start with a detailed audience analysis to understand your ideal customer’s demographics, interests, and online behaviours. Using this information, we create targeted ads that speak directly to the people most likely to engage with your business. This tailored approach maximises relevance, bringing in quality leads rather than generic clicks.
Your budget will depend on factors like your industry, competition, and goals. We work with you to set a budget that aligns with your business objectives and maximises ROI. With flexible options, you control your spending while we focus on delivering measurable results within that framework.
We manage PPC campaigns on a variety of platforms, including Google Ads, Bing Ads, social media platforms like Facebook and Instagram, and display networks. Each platform has unique strengths, and we’ll recommend the best mix to suit your goals and reach your target audience effectively.
Success in PPC is measured through key performance indicators (KPIs) like click-through rates (CTR), conversion rates, cost-per-click (CPC), and overall return on ad spend (ROAS). We provide clear, regular reports so you can see the impact of each campaign in real time and understand exactly how it benefits your business.
For example, a mechanic based in St Helens would want to use keywords such as ‘car repairs in St Helens’ or ‘mechanics in St Helens’ as most of his potential customers will be searching for those terms.
Keywords come in a few different varieties. Long-tail keywords are more detailed search terms (e.g. ‘ NHS Healthcare recruitment agency in St Helens’) and short-tail keywords are more brief and straightforward (e.g. ‘Healthcare Recruitment St Helens’). This is commonly referred to as Local SEO.
The type of keywords chosen for your site will be based on factors such as search volume, difficulty, demographics, and more.
Essentially, keywords are the primary method used to attract customers to your business. With thorough keyword research, we can identify the most effective keywords to target specific audiences for your business.
You’ll start to see results almost immediately as ads begin driving traffic to your site. However, optimal performance often takes a few weeks as we gather data, adjust targeting, and refine ads based on what’s working best. This ongoing process helps us enhance performance and get the most out of your budget.
We understand that priorities can shift, and our approach is flexible. You can adjust your budget, pause a campaign, or pivot strategies at any time. We’ll work closely with you to ensure your PPC campaigns stay aligned with your current goals and needs.
