Is your current marketing strategy disorganised and aimless? Or do you not have a marketing strategy at all? If you want to restore some structure to your business operations, we can develop a clear and tailored marketing strategy to help you reach your goals.
All businesses, large and small, can benefit from a well-implemented SEO campaign. If you want your business to reach a wider audience and generate more traffic, SEO is the most effective way to achieve this.
Your business has value to offer its customers, and SEO makes it easier for your audience to find you. It also improves the user experience, so when users discover your website, it’s easier for them to find the information and services they seek.
By extension, this also improves the conversion rate of your website, meaning users are more likely to sign up to your newsletter, purchase products, book appointments, enquire about services, and become long-term customers.
SEO is a long-term strategy that requires patience and attention-to-detail but is ultimately more rewarding than the short-term benefits of paid ads.
While SEO is largely technical, we strive to work closely with you, keeping you in the loop every step of the way. Here’s the facts:
There are four main elements of SEO that help to boost your website’s reach:
Organic traffic, crucial for your website, is enhanced by SEO, which attracts engaged, target audience members likely to become loyal customers.
SEO increases organic visibility by integrating relevant keywords and quality content, improving search rankings. Additionally, social media strategies, including engaging content and targeted hashtags, expand your organic reach.
While SEO demands more effort and time than paid ads, it promises more sustainable results, building a long-term customer base rather than just temporary attention.
Generating leads is arguably the most important factor in digital marketing and SEO. Attracting visitors to your site is a good first step, but turning them into customers is the main goal.
Since visitors to your site are likely to have a pre-existing interest in what you have to offer, you need only create informative and engaging content to retain their interest and convert them into customers.
At Sood, we tailor our SEO services so that any organic traffic coming to your site is more likely to become a new and reliable lead for your business.
Once visitors have reached your website, you’ll want to ensure they have an easy time navigating it. When developing your SEO, we constantly keep user experience (UX) in mind to ensure your visitors find your website useful and seamless.
We engage in open discussions to fully understand your business and its audience so that we can effectively tailor your website to their needs. While UX is primarily a web design responsibility, SEO has an important role to play. Having a site that is easy to navigate is hugely beneficial for SEO, which is why our SEO services are focused on making it effortless for users to find the content they came for.
Content is the bread and butter of SEO. Google’s algorithm judges websites on the quality of their content, so it’s our priority to create and optimise original, relevant content that serves your users’ needs.
We first prioritise writing clear and engaging content with the intent of serving your users and their queries. Once the content is complete – i.e. clear, user-friendly, and in accordance with your brand’s voice – we begin the optimisation process.
Your audience wants well-written content that speaks to their needs, and search engines want well-optimised content that reads clearly. We specialise in both. Don’t be content with poor content – let us get your business out there.
SEO is what many marketers call the practice of enhancing a website so that it ranks higher on Google’s search engine.
Since Google aims to provide the most helpful answers for their users, they focus on ensuring the most relevant websites appear first when a query is made. With billions of searches made each day, the process of judging the quality of websites is entrusted to an algorithm.
Google’s algorithm examines a wide variety of ranking factors in a website, from title tags and page speed to keywords, links, and more. Search Engine Optimisation involves perfecting these ranking factors, and in doing so, increasing the likelihood of Google’s algorithm judging your website as trusted and worthy of ranking high.
Google’s algorithm is shrouded in mystery and only Google truly understands it. Although they’ve confirmed a variety of ranking factors, there are many they have never acknowledged. Additionally, some factors have changed over time and Google has given several conflicting answers, so the inner workings of the algorithm are largely hidden from the public.
However, there are several known ranking factors we consider in our Search Engine Optimisation process:
Although blogs aren’t as popular as they used to be, they still present opportunities for keyword implementation. A healthcare website may not have a main page dedicated to allergies, but it would still benefit from ranking for a health-related topic. Therefore, a well-optimised blog post centred around allergies would allow the site to rank for the term “allergy” (and similar terms).
You don’t need an entirely new website to do SEO, we are more than capable of optimising an existing website.
If your website is well designed, you’re likely better off optimising your current one.
If your current website is a little outdated, it might be worth getting a new, modernised one.
When it comes to marketing your website on Google’s results page, you have two options: SEO or Google Ads. Both offer a different type of promotion and each has its pros and cons.
SEO is an effective long-term solution to making your website rank high. It’s typically much more cost-effective than paying for ads and generally attracts more traffic. This traffic is organic and therefore leads to a more consistent stream of long-term customers. The main downside is that SEO takes time to implement and ranking is never a guarantee.
Paid ads offer immediate benefits and better targeting of traffic. However, it’s a costly process that requires more expertise than is typically expected. The biggest downside to paid ads is their volatility – once you stop investing money into your campaign, you lose your position at the top and your traffic takes a huge hit.
Overall, SEO is the most financially viable option and offers greater returns over time. Paid ads are more suited towards businesses seeking short-term promotion and that are targeting very specific audiences.
Keywords are a select set of words and phrases to be used throughout your website to help it rank. These words reflect what your business is about and encompass search terms your audience would use to find you.
For example, a mechanic based in St Helens would want to use keywords such as ‘car repairs in St Helens’ or ‘mechanics in St Helens’ as most of his potential customers will be searching for those terms.
Keywords come in a few different varieties. Long-tail keywords are more detailed search terms (e.g. ‘ NHS Healthcare recruitment agency in St Helens’) and short-tail keywords are more brief and straightforward (e.g. ‘Healthcare Recruitment St Helens’). This is commonly referred to as Local SEO.
The type of keywords chosen for your site will be based on factors such as search volume, difficulty, demographics, and more.
Essentially, keywords are the primary method used to attract customers to your business. With thorough keyword research, we can identify the most effective keywords to target specific audiences for your business.
At Sood, we tailor our services to each individual client, so we do not have a set price for SEO. We will be able to give you a quote once we have determined the services that would best suit your business after an open discussion.
Search Engine Optimisation is a complex and long-term process.
The strategies and process change for every single website, so pinpointing exactly how long SEO takes is impossible.
We prefer to work with a minimum of 12 months of SEO, to give the team a chance to research and understand the website, optimise the site and give it time to rank effectively.
You may start seeing results in 2 months, or it could take up to a year to start to see the movement – but once SEO gets going, value skyrockets
