Is your current marketing strategy disorganised and aimless? Or do you not have a marketing strategy at all? If you want to restore some structure to your business operations, we can develop a clear and tailored marketing strategy to help you reach your goals.
All businesses, large and small, can benefit from a well-implemented SEO campaign. If you want your business to reach a wider audience and generate more traffic, SEO is the most effective way to achieve this.
Your business has value to offer its customers, and SEO makes it easier for your audience to find you. It also improves the user experience, so when users discover your website, it’s easier for them to find the information and services they seek.
By extension, this also improves the conversion rate of your website, meaning users are more likely to sign up to your newsletter, purchase products, book appointments, enquire about services, and become long-term customers.
SEO is a long-term strategy that requires patience and attention-to-detail but is ultimately more rewarding than the short-term benefits of paid ads.
While SEO is largely technical, we strive to work closely with you, keeping you in the loop every step of the way. Here’s the facts:
There are four main elements of SEO that help to boost your website’s reach:
Organic traffic, crucial for your website, is enhanced by SEO, which attracts engaged, target audience members likely to become loyal customers.
SEO increases organic visibility by integrating relevant keywords and quality content, improving search rankings. Additionally, social media strategies, including engaging content and targeted hashtags, expand your organic reach.
While SEO demands more effort and time than paid ads, it promises more sustainable results, building a long-term customer base rather than just temporary attention.
Generating leads is arguably the most important factor in digital marketing and SEO. Attracting visitors to your site is a good first step, but turning them into customers is the main goal.
Since visitors to your site are likely to have a pre-existing interest in what you have to offer, you need only create informative and engaging content to retain their interest and convert them into customers.
At Sood, we tailor our SEO services so that any organic traffic coming to your site is more likely to become a new and reliable lead for your business.
Once visitors have reached your website, you’ll want to ensure they have an easy time navigating it. When developing your SEO, we constantly keep user experience (UX) in mind to ensure your visitors find your website useful and seamless.
We engage in open discussions to fully understand your business and its audience so that we can effectively tailor your website to their needs. While UX is primarily a web design responsibility, SEO has an important role to play. Having a site that is easy to navigate is hugely beneficial for SEO, which is why our SEO services are focused on making it effortless for users to find the content they came for.
Content is the bread and butter of SEO. Google’s algorithm judges websites on the quality of their content, so it’s our priority to create and optimise original, relevant content that serves your users’ needs.
We first prioritise writing clear and engaging content with the intent of serving your users and their queries. Once the content is complete – i.e. clear, user-friendly, and in accordance with your brand’s voice – we begin the optimisation process.
Your audience wants well-written content that speaks to their needs, and search engines want well-optimised content that reads clearly. We specialise in both. Don’t be content with poor content – let us get your business out there.
Junaid Afzal2024-01-19Brilliant company to work with. The attention to detail and understanding of our business has been phenomenal. Highly recommend, Paalan is a great person who adds so much value in many different ways. Wishing them all the success, because they truly deserve it for the value they add!Marketing British Chambers2023-09-29This has been a key project for the British Chambers of Commerce team since the start of the year. We’re thrilled to have worked with Paalan and his dedicated colleagues. Our website is a crucial tool to tell people about the BCC and our unique Chamber Network, both here in the UK, and around the world. “It’s our new shop window and tells the story of who we are, and what we do.Gordon Humphreys2023-09-11The team at Sood have been amazing from start to finish! Our previous website was old fashioned, outdated and it no longer fit us as a company or what we wanted to portray to our clients. We approached Sood with the idea of a new website and maybe a rebrand to encapsulate what Fosters is all about – from the first in depth meeting we had with Paalan we were put at ease with his confidence, surety, and experience. We trusted him and his team and they did not disappoint. When we needed extra support the team at Sood were so helpful in ensuring we received everything we needed and never left us at a loss. We are over the moon with our new look, branding and of course our brand we website that suits all our and our client’s needs. In fact, just 2 weeks after the website went live, we were approached by a new client with a high-profile crown court case that found us through our website! We could not recommend Sood more. - The team at Foster Transport Complianceshane hanley2023-08-29We have used Sood marketing over the past 4 years and have delivered gel rest websites and marketing services and still using their services. Would recommend Paalan and his team.richard monk2023-08-17These guys have changed my opinion on the power of a website .WOW! One of the most professional, knowledgable and savvy companies i have ever done business with. Superbly structured and everything is presented in an honest and transparent way. Like most small business owners we have wasted about 25k on previous websites and poorly delivered ad campaigns . However with sood its money well Spent . ...really well spent! They do what the say, when they say it and crucially quickly gain an understanding of chosen industry and then choose the right channels to increase sales. All the team are great to work with and always batting in your corner. I challenge anyone to find a better provider than Sood. Its a revelation for our business and very much needed after covid. So glad im onboard, without doubt its given us a totally new outlook on our future success. Thanks team Sood. Amazing work ! Richard Monk. Co director. Aztec coinSaghir Ahmed2023-06-26A fantastic agency that have helped me to set up my website and get my business started. I have had plenty of 1-2-1 one time with members of the team who have been integral in starting my new firm.Joey Dawber2023-05-10Super fast and super helpful throughout the whole process of developing two websites for me. Absolutely will be using everytime for my web based projects.James Labels2023-05-09Thank you to Paalan and all the team at Sood Agencies for their Professionalism throughout in creating our new outstanding Website. Fantastic Ideas Very Knowledgeable Great Team Work Absolutely Seamless Excellent Communication Throughout 100% Satisfaction Highly Recommended Kind Regards Andrew MD James Labels & Supplies LtdLucia2023-05-05We had a fantastic experience working with Sood, and I have to give a special shoutout to Paalan for his leadership. He really took the time to understand our needs and what we wanted to achieve with our rebrand and new website. Paalan was able to communicate our message to his team effectively, and they delivered beyond our expectations. Kieren was an absolute pleasure to work with – super friendly, patient, and always willing to accommodate our needs. Hannah provided us with a brief in-person training on navigating WordPress and Elementor towards the end of the project, which was incredibly helpful. Communication with the Sood Marketing team was flawless throughout the project, and they went above and beyond to ensure we were happy with the final result. We now have a new website that truly represents our brand. We'll consider using some of their other services in the future and highly recommend them to anyone looking for a top-notch marketing agency. Five stars all around from me, for sure!Truthisnot Anopinion2023-02-04The guys at Sood marketing were fantastic, very professional, efficient and prompt with the delivery. In fact I’m quite impressed with the speed at which they completed my project. Other developers were telling me two months, the guys at Sood Marketing completed my project in three weeks. Paalan Sood the founder of Sood marketing seemed to know exactly what I wanted and delivered what I was looking for. Dylan Smith took care of my SEO and Hannah Macey was tasked with the development of the site. I cannot fault Hannah’s work, she’s done a fantastic job. Throughout the duration of the project I was in constant communication with Hannah, exchanging ideas and implementing new ones. She answered every one of my emails without fail, addressing every query and enquiry. If I sent an email first thing she replied the very same day. If it was sent later in the day she replied first thing the next day. If you are reading this Hannah thanks again, you’ve done a grand job. All in all I am very pleased with the work. I’ll be checking in with Sood marketing in the near future for my branding. If you are look to create an online presence, then Look no further than Sood Marketing. These guys really know their stuff.
SEO is what many marketers call the practice of enhancing a website so that it ranks higher on Google’s search engine.
Since Google aims to provide the most helpful answers for their users, they focus on ensuring the most relevant websites appear first when a query is made. With billions of searches made each day, the process of judging the quality of websites is entrusted to an algorithm.
Google’s algorithm examines a wide variety of ranking factors in a website, from title tags and page speed to keywords, links, and more. Search Engine Optimisation involves perfecting these ranking factors, and in doing so, increasing the likelihood of Google’s algorithm judging your website as trusted and worthy of ranking high.
Google’s algorithm is shrouded in mystery and only Google truly understands it. Although they’ve confirmed a variety of ranking factors, there are many they have never acknowledged. Additionally, some factors have changed over time and Google has given several conflicting answers, so the inner workings of the algorithm are largely hidden from the public.
However, there are several known ranking factors we consider in our Search Engine Optimisation process:
Although blogs aren’t as popular as they used to be, they still present opportunities for keyword implementation. A healthcare website may not have a main page dedicated to allergies, but it would still benefit from ranking for a health-related topic. Therefore, a well-optimised blog post centred around allergies would allow the site to rank for the term “allergy” (and similar terms).
You don’t need an entirely new website to do SEO, we are more than capable of optimising an existing website.
If your website is well designed, you’re likely better off optimising your current one.
If your current website is a little outdated, it might be worth getting a new, modernised one.
When it comes to marketing your website on Google’s results page, you have two options: SEO or Google Ads. Both offer a different type of promotion and each has its pros and cons.
SEO is an effective long-term solution to making your website rank high. It’s typically much more cost-effective than paying for ads and generally attracts more traffic. This traffic is organic and therefore leads to a more consistent stream of long-term customers. The main downside is that SEO takes time to implement and ranking is never a guarantee.
Paid ads offer immediate benefits and better targeting of traffic. However, it’s a costly process that requires more expertise than is typically expected. The biggest downside to paid ads is their volatility – once you stop investing money into your campaign, you lose your position at the top and your traffic takes a huge hit.
Overall, SEO is the most financially viable option and offers greater returns over time. Paid ads are more suited towards businesses seeking short-term promotion and that are targeting very specific audiences.
Keywords are a select set of words and phrases to be used throughout your website to help it rank. These words reflect what your business is about and encompass search terms your audience would use to find you.
For example, a mechanic based in St Helens would want to use keywords such as ‘car repairs in St Helens’ or ‘mechanics in St Helens’ as most of his potential customers will be searching for those terms.
Keywords come in a few different varieties. Long-tail keywords are more detailed search terms (e.g. ‘ NHS Healthcare recruitment agency in St Helens’) and short-tail keywords are more brief and straightforward (e.g. ‘Healthcare Recruitment St Helens’). This is commonly referred to as Local SEO.
The type of keywords chosen for your site will be based on factors such as search volume, difficulty, demographics, and more.
Essentially, keywords are the primary method used to attract customers to your business. With thorough keyword research, we can identify the most effective keywords to target specific audiences for your business.
At Sood, we tailor our services to each individual client, so we do not have a set price for SEO. We will be able to give you a quote once we have determined the services that would best suit your business after an open discussion.
Search Engine Optimisation is a complex and long-term process.
The strategies and process change for every single website, so pinpointing exactly how long SEO takes is impossible.
We prefer to work with a minimum of 12 months of SEO, to give the team a chance to research and understand the website, optimise the site and give it time to rank effectively.
You may start seeing results in 2 months, or it could take up to a year to start to see the movement – but once SEO gets going, value skyrockets
