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Are you a manufacturing business looking to elevate your online presence? Look no further than Sood – we have accrued years of experience with manufacturing marketing, growing brands through tailored and effective marketing strategies.

How can Marketing help your manufacturing business?

In the modern age, all businesses can benefit from having a strong online presence. Customers of all business types are moving online to search for products and services that will solve their problems. The manufacturing industry is no exception.

A man working in manufacturing

You’re manufacturing quality products for your customer base, but are you reaching the audience you deserve? To be a leading manufacturer, you need to take advantage of online channels to expand your customer base.

If you want to take advantage of online channels to grow your business but don’t know where to start, let us help. Over the years, we have worked closely with a variety of manufacturing businesses to deliver tailored marketing plans built around their goals.

As our client, you can look forward to a positive relationship built on trust and transparency. Through open discussions, we’ll truly get to know your business to determine exactly how we can help it thrive. We’re not here to drown you in jargon – we’ll explain in clear terms how each channel can draw in those all-important customers and revenue.

You may not need everything we have to offer, but we’ll work with you to pinpoint the most suitable services for your business.

Building a digital future with a personal touch.

Does your manufacturing business have a website? If not, you’re missing out on limitless opportunities to promote your brand and attract new audiences.

If you’re in need of a website, or your existing one desperately needs an upgrade, we can help. Our team can design and develop a bespoke custom website for your manufacturing business, ensuring it fully captures its essence and values.

Your customers will be placed at the heart of the experience. As more and more people search online for solutions to their problems, your business needs to appear front and centre to help solve them. A strongly branded, fully-featured website designed around your customers’ needs is vital to attract and retain loyal customers.

We can develop a website that allows customers to view and purchase your products and services with ease. Additional features such as a finance calculator or a quick quote service can also be added depending on the needs of your business.

Our team can work closely with you to develop a website that accurately reflects your business’ ethos and values while keeping your customers’ needs in mind throughout.

Get a website that serves you and your customers faithfully – read more about our website development services.

Having a strong website is vital, but you’ll also need to ensure your audience can actually find it. SEO refers to the process of optimising your website so that it ranks higher on search engines, meaning your customers can find you more easily.

This can be a highly technical process that involves adjusting various aspects of your website, including under-the-hood settings such as keywords, alt-tags, and meta descriptions.

Sound complicated? Don’t worry – we’ll worry about the technical aspects for you. In essence, we’re making sure your website gets noticed by your target audience, who are then likely to become paying customers.

Unlike paid ads, SEO is an organic, cost-effective process. It requires time and patience to implement, but the long-term rewards are far more fruitful than the fleeting short-term benefits of paid ads. By organically placing your business in front of your target audience, you can look forward to a more consistent and loyal customer base. Paid ads may attract short-term attention, but SEO cultivates long-term community.

Don’t get buried by the competition – read more about our SEO services here.

These days, you can’t underestimate the power of building a community for your brand. Customers don’t just want a way to access your products and services, but they seek a place to engage directly with you and each other.

Alongside community, convenience is everything to your customers. Social media gives your audience an easy way to access up-to-date information about you while building a community around your brand.

Customers who discover your brand via social media are more likely to engage with your products & services and become loyal long-term customers. Make personal connections with your customers and reap the rewards of these organic relationships.

With years of experience building and managing social media profiles for manufacturing businesses, we’re the perfect choice to strengthen your connection with your audience online.

The importance of graphic design is often overlooked as a marketing tool, but it is vital to establish a strong brand presence for your business.

You manufacture quality products at reasonable prices, but can your audience gauge this from your branding? Strong branding ensures your business has a distinct, memorable, and authentic personality that sets you apart from the competition.

Modern attention spans are short. The ethos and values of your business should be evident from your branding alone. From logos and banners to social media assets and leaflets, we can revitalise your business’ visual identity through distinct and memorable graphic design.

Don’t settle for bland branding – bring your business’ visual identity to life with our graphic design services.

Videos and images are guaranteed to raise engagement of your brand. Facebook posts with images receive 1.5x more engagement than those without. TikTok has over 1 billion active users. If you’re not taking advantage of multimedia content, you’re missing out on customers and revenue.

As a manufacturing company, you may be questioning the effectiveness of video content on your brand. You manufacture quality products, but would they really translate effectively to visual mediums? You’d be surprised.

By producing highly visual, engaging content for our manufacturing client Granite House, we gained them hundreds of thousands of views in just a few months, boosting their manufacturing brand to heights they would not have otherwise reached. The current popularity of video content is a limitless well you should be eager to tap into.

All businesses have the potential to shine through video and image content, you just need an experienced team to unlock this potential. That’s where we come in.

Granite House is a worktop manufacturing business with over 16 years of industry experience. Despite producing quality products and services, they were not getting the attention they desired. That’s when they came to us to revitalise their online presence and attract long-term customers and revenue.

Through open discussions, we determined the services that would best suit their business growth. We provided several services for them, including social media management, videography, SEO, website development, and copywriting.

We worked closely with the Granite House team to develop a tailored strategy based around how our services could improve their brand awareness and increase their revenue. We agreed that a fully SEO-optimised website should be the primary focus of our marketing strategy to achieve these goals.

After several weeks of hard work and regular feedback, we launched their fresh new website. Within two months, they received 3,000 new organic page visitors – a significant improvement compared to their existing site. Mobile and desktop rankings increased to double digits and 13 keywords boosted them into the top three positions.

Our expert social media management team also hugely improved their presence across several social media platforms. We had particular success with their TikTok profile – in the 1.5 years since the account launched, our creative videos gained them over 3,300 followers and 10,400 likes. One simple but satisfying video of granite polishing amassed 200,000 views within just a few months.

The Granite House team was thrilled with the success of our manufacturing marketing efforts, and our working relationship continues to thrive today. We look forward to working with them long into the future.

“Working with Sood has been refreshing because it’s given us a full holistic approach to our marketing. With Paalan, you can pick up the phone and speak to him about where you want to go as a business and he’s an ideas person. They put their energy behind every project they’re involved in and that’s a big help.”

Mubeen Patel

Granite House

Maximise the potential of your manufacturing business.

We’d love to get to know your manufacturing business to determine how we can help it grow and thrive. Get in touch to arrange an open discussion at your convenience.

Alternatively, fill out our contact form and we’ll get back to you with a no-obligation quote as soon as possible.

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