Dylan Smith

SEO Specialist

Meet Dylan Smith

Our seasoned SEO specialist at Sood.

Four years at Sood and counting. Dylan handles technical SEO, on-page optimisation, and content strategy. He's the reason rankings move. Started as an apprentice, completed his qualifications while working on real client accounts, and now manages SEO across the portfolio. When Foster Transport had a new client find them through Google within two weeks, Dylan's work was behind it.

What do you actually do day to day?

SEO across our clients' sites. Technical fixes, on-page work and planning content around what people are actually searching for. Mostly it's checking what's moving, working out why, and doing more of what works.

What's the one meal you could eat every day?

Pasta. Any shape, any sauce, I'm not fussy.

What are you watching, reading or listening to right now?

The 2022/23 Champions League final highlights, on repeat.

What's the best gig, match or event you've ever been to?

Seeing The Weeknd live. Hard to beat.

If you could live anywhere for a year, where would it be?

Honestly? My own house. I'm happy where I am.

DylanSEO Specialist

Insights

Insights by Dylan

The 7Ps of Marketing Explained

Ever wondered what makes a business truly successful in the world of marketing?

Branding

1 August 2025

5 min read

BrewDog built a brand on punk. Then they went corporate.

BrewDog didn't just launch a beer brand, they declared war on the big boys.

Branding

15 May 2025

4 min read

HBO Max is back: A brand caught in an identity crisis

So, it's official - HBO Max is back.

Branding

27 January 2025

19 min read

Brand archetypes explained: Build a strong brand identity

In a saturated market, brands are constantly striving to stand out, to connect with their audiences in ways that go beyond functionality and features.

Marketing

20 December 2024

5 min read

PPC for local businesses: Driving foot traffic with Google Ads

For local businesses, standing out in a crowded marketplace can be challenging.

Pay-Per-Click

18 December 2024

5 min read

The difference between PPC and SEO: Which one is right for your business?

When it comes to driving traffic and growing your business online, two strategies stand out: PPC (Pay-Per-Click) and SEO (Search Engine Optimisation).

Pay-Per-Click