The Mission • Donate a clear and compelling website for a passionate charity.
AWARE Foundation is a charity dedicated to supporting children in deprived communities throughout India.
Their primary purpose is to give these vulnerable children a better childhood, improving their prospects and setting them up for better lives. Some of these children include orphans, street children, HIV affected children, and disaster victims.
Through shelter homes, educational initiatives, and community support, AWARE gives them the right to an education. It’s amazing work, and we’re incredibly proud to support them in this mission.
Highlight • "No matter what page a visitor finds themselves on, the ability to donate is always within reach."
The Problem
Before working with us, the AWARE Foundation lacked a modern online presence. Their existing website didn’t effectively highlight the real-world impact of their work or provide an intuitive way for supporters to engage. They also lacked a compelling and cohesive brand that effectively drew people in.
With an outdated design and limited functionality, they needed a platform that could better tell their story, build trust, and drive contributions. Our team at Sood were happy to help.
The Solution
Branding
Before building the website, we refreshed the charity’s branding to create a more vibrant and welcoming identity. We designed a new logo featuring a pastel pink icon, with soft pink and blue tones forming the foundation of the brand. These colours symbolise hope, brighter futures, and a sense of warmth. The pastel shades also evoke a childlike essence, reflecting the charity’s focus on supporting young lives.
Alongside detailed colour codes and keywords, the brand pack we created includes mock-ups of their new branding across various settings – social media, posters, letterheads, and more. No matter where the AWARE Foundation takes its brand, they now have a solid, consistent identity to guide them.
Web Design
To address the AWARE Foundation’s needs, we donated a brand-new website that was designed to be visually engaging and easy to manage.
The first step was a complete design overhaul, inspired by the foundation’s new logo featuring a pastel pink icon. This soft pink hue is woven throughout the site, symbolising hope and the brighter future the charity creates. We also incorporated powerful imagery of the children and communities they’ve supported. This provides an instant, authentic window into their incredible work, making the website feel more personal and impactful – no words needed.
During the design phase, we created dedicated pages such as “Our Work” and “Gallery” to highlight the Foundation’s impact. As one of the core aims of the website was to encourage action, we understood the importance of making the charity feel authentic and trustworthy to visitors. By showcasing their events, projects, and success stories, this builds trust and inspires potential donations.
To further drive donations, we strategically placed donation links across the site. This makes it much simpler for visitors to contribute to their cause. No matter what page a visitor finds themselves on, the ability to donate is always within reach. You’d be surprised at how much engagement is affected by convenience.
As an active charity, the AWARE Foundation regularly hosts events to support its fundraising efforts. A key goal for us was to create a dedicated space to showcase these events. We set up the “Events” page to act as a central hub where they can promote upcoming activities and encourage participation. To make updates simple, we provided an easy-to-follow guide on adding new events, so they can keep the page updated without hassle. This page also helps to establish legitimacy and trust while allowing supporters to sign up for future events.
Naturally, we wanted the website to have a personal touch – a humanitarian charity should have a human website. To achieve this, we added team profiles, testimonials, and sponsor features to make the site more relatable and credible. These elements tell the story of the people behind the Foundation and those whose lives have been transformed by their work.
Finally, we focused on user experience – just as we do with all our websites. The layout is designed to guide visitors effortlessly through key sections, whether they’re looking to learn more, attend events, or make a donation. Whatever the reason for visiting, we’ve made it easy.
The Conclusion
The AWARE Foundation’s new website is built to inspire action. With clear donation links, engaging visuals, and dedicated pages showcasing their impact, it’s now a powerful tool for driving support!
Explore the AWARE Foundation’s amazing work and consider donating here. You can also follow them on Facebook and LinkedIn.
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