The Mission • Combine their healthcare brands into one accessible and media-oriented site.
Murthy Health is the combined brand of Murthy Clinic and Harley Street Dr, focused on the personalities behind the clinics.
Murthy Clinic is led by Dr. Vijay Murthy, while Harley Street Dr is led by Dr. Vikram Murthy. Both clinics are dedicated to holistic healthcare – treating patients at the root of their issues to create true transformative change. Where traditional healthcare focuses on treating symptoms, these clinics go beyond that while crafting a personalised approach to each patient.
Highlight • "[...] the challenge was to create a website that softly tied both clinics together without feeling too… well, clinical."
The Problem
While Murthy Clinic and Harley Street Dr already had established brands, there was no unified space to showcase their media work or highlight their personalities. Their online presence felt too clinical and disconnected, and they needed something that would serve as a central hub, showing the people behind the practice, sharing their expertise, and guiding visitors towards the services they offer, all without feeling cold or overly corporate.
Vijay and Vikram came to us with a clear goal: to create a fresh, accessible website that brings both clinics together under one brand while highlighting their growing media presence.
Murthy Health needed to feel like a natural extension of both clinics but with its own identity – something warmer, more personable, and less formal than typical healthcare sites. Alongside this, they wanted a sleek new logo that tied everything together.
The Solution
Branding
We started by developing a new logo that brought together the most recognisable elements from both Murthy Clinic and Harley Street Dr.
The client requested that it be kept simple, sleek, and modern – nothing overcomplicated, but with enough character to represent both clinics under one unified brand. After exploring several designs and refining them through close collaboration with the client, we landed on a final version that now proudly sits across the Murthy Health website, favicon, and wherever else they need it in the future.
Web Design
With Murthy Health acting as the shared home for Murthy Clinic and Harley Street Dr, the challenge was to create a website that softly tied both clinics together without feeling too… well, clinical. Unlike their existing sites, which focused on clinical services, Murthy Health needed to feel approachable, media-friendly, and people-first. It was a space to introduce the personalities behind the clinics, share their media work, and guide visitors towards the right services, all while keeping things clear, welcoming, and easy to navigate.
We designed the site to be modern and accessible, balancing professionalism with warmth. The tone, layout, and design were all carefully considered to soften the typical “healthcare” feel, making sure visitors felt like they were getting to know real people, not just reading medical information.
A big part of this was bringing Vijay and Vikram to the forefront. We created individual profile pages for each of them, complete with informal bios, qualifications, and links to their social media. The copy is intentionally personable, giving visitors a sense of who they are while keeping the professionalism you’d expect from two leading experts.
We also knew that showcasing their media work was key. The ‘In The News’ page acts as a living archive of all their expert contributions – whether it’s articles, TV features, or interviews. By putting their media appearances front and centre, the site instantly builds credibility and shows the impact of their work beyond the clinic.
To make things even easier for journalists and producers looking to collaborate with them, we added a Media Kit page with all the key contact details, plus where their individual expertise lies in anticipation of any projects such as podcasts or TV appearances.
And while Murthy Health isn’t a clinical site in the traditional sense, we still needed to make space to highlight Murthy Clinic and Harley Street Dr. That’s where the Partnerships page comes in, giving visitors a simple overview of what each clinic offers, who they help, and how to find out more.
Finally, to make sure visitors had the answers they needed without sending endless emails, we added tailored FAQs across the site, covering everything from opening times to treatment options.
The end result is a site that puts people, trust, and expertise at the forefront, showcasing Murthy Health as a welcoming, knowledgeable, and media-savvy brand while giving patients and partners a clear, simple path to learn more.
Conclusion
Murthy Health is now more than just a link between two clinics, it’s a brand in its own right. With a modern identity, clear messaging, and a focus on showcasing the people behind the practice, the new website creates a welcoming space for patients, media, and collaborators alike.
Visit the Murthy Health site here. You can also follow them on LinkedIn.
Need to establish a striking new brand with a perfectly paired website? Contact us for an open consultation.
