The Mission • Produce vibrant branding for the official Mama Sood's van.
Mama Sood’s is an exciting new chutney brand, as well as a proud member of the Sood family.
Built from a desire to make chutneys cool again, we helped Mama Sood launch the brand in 2023. Consisting of unconventional taste sensations such as tomato & pineapple, as well as trusted favourites like chilli, the Mama Sood’s range is as eclectic as it is tasty, and we couldn’t be prouder to have helped bring it to life.
By 2025, their popularity had surged after bringing their eclectic chutneys to endless markets up and down the country. But hauling their precious jars wasn’t easy without a dedicated vehicle.
Highlight • "With the Chutney Chariot now on the road, Mama Sood’s is reaching more customers and making a memorable impression wherever it goes"
The Problem
As Mama Sood’s continued to grow – expanding its presence at markets, boosting online sales, and delivering jars of chutney across the UK – it became clear that a branded vehicle was an important next step. They needed something functional for deliveries, but also recognisable: a moving advert that would turn heads and reflect the joyful, bold personality of the brand.
In other words, a true Chutney Chariot.
The Solution
To get the Chutney Chariot rolling, we started with a full in-house design process at Sood. We pulled together key brand assets we’d created earlier in Mama Sood’s journey – elements that already felt familiar and well-loved by their audience. The goal was to turn the van into a bold, on-the-move extension of the brand. Whether spotted at a market or driving through town, it needed to be instantly recognisable and full of personality – vibrant, joyful, and proudly rooted in heritage.
These were the elements we incorporated into the van’s wrap design:
- The signature elephant logo, a standout symbol already tied to the Mama Sood’s identity
- Core brand slogans that add personality and reinforce what the brand stands for
- Clear social media icons and the website address, making it easy for people to follow or order after spotting the van
- A consistent font and colour palette to match existing materials and reinforce the visual identity
- A QR code on the side of the van set up for a special promotion
Now, that last one is interesting. To make the Chutney Chariot even more engaging, we added a little interactive twist: a vinyl QR code on the side of the van. As part of their ‘Scan the Van’ promo, it links to a special discount for anyone who spots the van out and about. It’s a fun way to get people involved, drive traffic to the website, and encourage sales through real-world interaction. Plus, it turns every market trip into a low-key marketing opportunity.
Once the visuals were selected, we brought in our expert print partners at Chord Print. This is where the technical magic happened.
Connor from Chord took our designs and translated them into full vinyl wraps, carefully adjusting layouts to work with the curves, dimensions, and panels of the van. This process involves far more than just sticking graphics on a vehicle, it requires precision, material expertise, and an understanding of how the van will look in real life from all angles.
The wrap was then printed, prepped, and installed by Chord Print with a high level of care. This resulted in a vibrant, professional-looking van that’s now fully equipped to deliver chutney with style, while acting as a mobile billboard for the Mama Sood’s brand.
With the Chutney Chariot now on the road, Mama Sood’s is reaching more customers and making a memorable impression wherever it goes, all thanks to strong design, expert print work, and a seamless collaboration between Sood and Chord Print.
The Conclusion
Mama Sood’s now has a fully branded van that doesn’t just deliver chutneys, it delivers brand recognition. Whether at markets, events, or out on deliveries, the Chutney Chariot captures attention and helps spread the word.
The collaboration between Sood and Chord Print brought together strong visual design with expert print installation, resulting in a professional, powerful brand asset that travels far and wide.
Visit the Mama Sood’s website here. You can also follow them on Facebook, Instagram, and TikTok.
Visit the Chord Print website here. You can also follow them on Instagram, LinkedIn, and Facebook.
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