The Mission • Recreate their website to align with their sister site’s branding.
Privilege HR is, unsurprisingly, a HR company that connects businesses with a range of HR recruitment and training solutions.
What sets them apart is their people-first approach, which makes them a winner for SMEs (small and medium-sized enterprises) across a wide variety of industries. Companies can breathe a fresh air when partnering with Privilege HR, as all their HR needs become handled effortlessly by Peter and his team.
They understand no two businesses are the same, so instead of a one-size-fits-all solution, Peter and his team tailor their services to fit each client’s needs – without unnecessary extras or inflated costs.
Highlight • "Naturally, branding was a top priority. How can two websites match if they look completely different?"
The Problem
Privilege HR’s existing website was functional, but it was out of sync with their sister company, Privilege People Hub (PPH). It lacked cohesion with PPH’s branding, and they needed a refreshed, professional design that not only mirrored their sister site but also made it easier for users to navigate their HR services.
Our goal was to create a visually consistent, user-friendly website that reinforced their credibility and made accessing key resources effortless.
The Solution
Web Design
To give Privilege HR the online presence they deserved, we rebuilt their website from the ground up using Elementor, making sure it looked and felt like a natural extension of their sister company, Privilege People Hub.
Naturally, branding was a top priority. How can two websites match if they look completely different? We maintained the bright yellow, red, and green colour scheme from their logo and PPH’s site, ensuring a seamless visual link between the two. Whether visitors land on Privilege HR or PPH, they instantly recognise the connection, making both brands feel stronger together.
Beyond looks, we made sure the site was functional and easy to navigate. HR support is all about accessibility – businesses looking for help don’t have time to dig through cluttered pages. We streamlined their services, making it crystal clear what Privilege HR offers and having key information be just a click away.
We also made sure their valuable resources weren’t lost in the shuffle. Privilege HR had a collection of PDF toolkits and guides designed to help businesses tackle HR challenges. Instead of burying them, we gave them a dedicated place, making it easier for visitors to find and download the tools they need – potentially converting them into future clients.
And because HR is all about people, we revamped their Team page to include clearer CTAs and benefits. High-quality images and short, engaging bios were kept to maintain a personal touch, making Privilege HR feel approachable and relatable. After all, businesses don’t just want HR support, they want to know they’re working with real people who understand their needs.
The Conclusion
Privilege HR now has a website that not only looks the part but functions flawlessly, aligning perfectly with Privilege People Hub. With a strong, consistent brand identity, clear service offerings, and a more personal feel, they’re now positioned to attract and engage businesses looking for expert HR support.
Take a look at the new site here. You can also follow them on Facebook, X (Twitter), and LinkedIn.
In desperate need of a website redesign? Contact us for an open consultation.
