The Mission • Create modern new branding and a website to showcase their IT expertise.
Tech1 Solutions are leading IT specialists. As a fully independent ISP alongside being an MSP, they handle all the complicated tech stuff while you sit back and relax.
They offer a range of services, including business broadband and cyber security, with an emphasis on a personal and proactive approach.
What makes Tech1 stand out is their position as an independent ISP, which allows them to fully manage your internet service directly. They’re an all-in-one package for IT security, and that makes them stand out in a competitive landscape.
Highlight • "In a sector where faceless corporations are common, the personal touch helps Tech1 stand out."
The Problem
While Tech1’s technical expertise was second to none, their branding and website weren’t reflecting their full potential. The design was outdated, the service pages didn’t fully represent their offerings, and the content leaned too heavily on technical jargon – potentially turning away businesses looking for straightforward IT support.
They needed a fresh, engaging online presence that not only looked modern and professional but also made their services clearer and more accessible. In other words, a Tech1 for the modern age!
The Solution
Branding
Great websites are built on strong branding. That’s why our first step was to revitalise Tech1’s branding, launching them into the modern world with style. They needed a visual identity that reflected their expertise while standing out in a crowded market. We designed a sleek new logo that feels modern and professional – something that immediately catches the eye while reinforcing their credibility. It speaks tech without making you yawn.
Alongside the logo, a revitalised colour palette largely defines Tech1’s rebrand. The lush Electric Violet tones that paint the new site are not only visually striking, but they communicate trust, professionalism, knowledge, and technical expertise.
The refreshed branding set the stage for the website build, which followed a similarly sleek design philosophy.
Web Design
Striking visuals were very important when designing the new website, because in the IT world, jargon can be a huge barrier to entry. You might need IT services, but when met with walls of incomprehensible text, would you stick around?
We built a brand-new website with a clean, highly visual layout that makes navigation seamless. Keeping visitors engaged was priority number one – using clear sections, icons, and visuals to make their services feel accessible.
That brings us onto one of our biggest tasks – we had to make room for a reimagined list of services. Tech1’s previous website didn’t fully reflect their offerings, so when the client invited us to create new pages that left no stone unturned, we were happy to oblige.
To accompany these pages, we also provided full copywriting for the entire site. We rewrote all their service pages from scratch, making sure each one clearly explained what Tech1 offers in a way that’s easy to understand. This not only helps potential customers quickly grasp how Tech1 can help them, but also keeps them competitive. Many of their rivals were effectively showcasing services that Tech1 offered but hadn’t highlighted clearly on their original site.
To maintain this competitive edge, we placed a strong emphasis on Tech1’s benefits throughout the site. In other words, why businesses should choose them over another IT provider. By weaving in their personal, client-first approach and commitment to proactive support, we made sure their value was front and centre.
One of Tech1’s greatest strengths is their dedicated, approachable team, so we made sure this was reflected in the new website. We created a dedicated Meet the Team page and added team profiles to the About Us section, giving potential clients a real sense of the people behind the business. In a sector where faceless corporations are common, the personal touch helps Tech1 stand out.
This personal touch was further highlighted through the embedding of testimonials throughout the site, further reinforcing their reputation for excellent service and giving potential customers real-world confidence in their expertise.
The Conclusion
By the time we were finished, Tech1 Solutions had a brand and website that truly reflected their expertise and customer focus. With a fresh, engaging design, clear messaging, and a personal touch, they’re now positioned as a leading force in the IT industry.
Explore the revitalised Tech1 site here. You can also follow them on LinkedIn.
Is outdated branding leaving your business stuck in the mud? Contact us for an open consultation.
