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CRO & Experimentation

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CRO & experimentation

More sales from the traffic you already have.

You're paying for traffic. Through ads, through SEO, through content. The question is how much of that traffic actually buys. If your conversion rate is 1.5% and we move it to 2.5%, your revenue goes up by two thirds without spending a penny more on acquisition. That's the economics of CRO.

Who we work with

  • British Chambers of Commerce
  • Granite House
  • Wovenhill
  • RJ Woodworking Machinery
  • Cosegic
  • Canning
  • SturdyPrint
  • Haven Financial Planning
  • University of Liverpool
  • Circularity in Practice

CRO & experimentation

How we do it.

We start with what you've got.

Your store. Your data. Your analytics. A full conversion audit that looks at product pages, collection pages, the mobile experience, the checkout, and the full customer journey. Where people drop off, where they hesitate, and why.

We build a roadmap.

Changes ranked by expected impact and effort. Not a 40-page PDF of suggestions you'll never implement - a prioritised list of changes with clear rationale for each one.

We make the changes.

A/B tests where traffic supports them. Direct implementation where the evidence is clear. Built, shipped, and measured.

We measure what moved.

Conversion rate. Average order value. Checkout completion. Revenue per visitor. The numbers that connect directly to your bank balance.

The honest bit.

CRO works best when there's enough traffic to test against.

If your store gets 500 sessions a month, running A/B tests isn't statistically meaningful. In that case, we'd focus on high-confidence UX improvements based on best practice and qualitative analysis, and we'd tell you that upfront rather than selling you a testing programme that can't produce reliable results.

Let's talk about your store

Featured work

Real businesses. Real outcomes.

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CRO & experimentation

Frequently asked questions.

The questions we get asked most before someone decides to work with us. If yours isn't here, ask.

01. How much traffic do we need for CRO?

For A/B testing, enough that a result is statistically meaningful: roughly a few thousand sessions a month and a decent number of conversions. Below that we focus on evidence-based UX fixes rather than tests, and we'll tell you which applies before you spend anything.

Whatever the data points to. Product pages, collection filters, mobile navigation, checkout steps, trust signals, offer clarity. We audit first, rank changes by expected impact, then build and measure them.

Quick wins from an audit can land in weeks. A proper testing programme is measured over months, because each test needs time to reach significance. Expect a roadmap, not a miracle.

GA4, Microsoft Clarity or Hotjar for behaviour, and a testing tool suited to your platform. More important than the tools is the thinking behind each hypothesis.

Both work. A one-off audit and fix list is useful if you've never done it. Ongoing CRO is where the compounding happens, because every improvement lifts every pound you spend on traffic.

The Meesha Group building

Testimonials

What our clients say about our work.

They took the time to understand our business and provided clear, strategic guidance that translated into measurable growth. What really stands out is their ability to combine data-driven insights with innovative ideas.

Sunny Patel

Meesha Group

Get started

Let's talk about your conversion rate.

No pitch. No obligation. Just an honest conversation about where you are and where you want to be.

Let's talk about your conversion rate