Email & CRM
The cheapest sale you'll make is the one you don't have to re-buy.
Paid ads bring customers in. Email keeps them coming back. Most ecommerce brands either don't have proper email flows running, or they're sending the same campaign to everyone on the list regardless of what they've bought or browsed. Both leave money on the table.
When we set up WovenHill's Klaviyo properly, they gained 3,000+ new subscribers and email revenue went up 194%. That wasn't magic. It was welcome flows, abandoned cart, post-purchase sequences, segmentation by behaviour, and a consistent campaign rhythm. The kind of work that sounds basic but almost nobody does well.
Who we work with
Email & CRM
What you get.
Six pieces that turn a list into a revenue channel.
Start here
Klaviyo audit
What's running, what's missing, where money is being left on the table. If you already have Klaviyo, this is where we start.
Always on
Automated flows
Welcome series, abandoned cart, browse abandonment, post-purchase, cross-sell, winback, VIP. Each one designed around your products and your customer behaviour, not copied from a template.
Planned
Campaign planning and execution
A rhythm that fits your brand. Product launches, seasonal moments, best-seller pushes, promotions. Planned, written, designed, sent.
Relevant
Segmentation
Your customers don't all want the same message. Segments by purchase history, browsing, engagement and product interest mean more relevant emails, better open rates and more revenue.
On brand
Design and copy
Emails that look like your brand and sound like your brand. Clear, human, not spammy.
More people
List growth strategy
Popups, landing pages, lead magnets, and sign-up incentives that actually grow your list with people who want to hear from you.
The number that matters.
Customer lifetime value.
Customer lifetime value. Email is the channel that turns a one-time buyer into a repeat customer. The cost of that second sale is close to zero compared to acquiring a new customer through ads. Every flow we build is designed to increase LTV, not just open rates.
Let's talk about your storeFeatured work
Real businesses. Real outcomes.
Email & CRM
Frequently asked questions.
The questions we get asked most before someone decides to work with us. If yours isn't here, ask.
01. Do you only work with Klaviyo?
Klaviyo is our main platform for ecommerce because it's built for it. For B2B and service businesses we work with other platforms too. If you're on something else and it's working, we won't force a switch.
02. We already have Klaviyo. Can you audit it?
Yes, and that's usually where we start. Which flows are live, which are missing, where revenue is being left on the table. You get a clear list of what to fix, in priority order.
03. Which flows matter most?
Welcome, abandoned cart, browse abandonment, post-purchase and winback cover most of the revenue. Then segmentation and campaigns on top. The order depends on your products and your customers.
04. How often should we email?
More than most brands do, less than they fear. A consistent rhythm matters more than volume. We'll set a cadence that fits your brand and your list, then adjust to what the data says.
05. What results should we expect?
Email should be one of your highest-margin channels. When we set Wovenhill's Klaviyo up properly, email revenue rose 194% and the list grew by 3,000+. Your numbers depend on your list and your products, and we won't promise figures we can't back.
Get started
Let's talk about your emails.
No pitch. No obligation. Just an honest conversation about where you are and where you want to be.
Let's talk about your emails