Marketing Agency
Founded in 2017
The people behind the work
Businesses were handing over marketing budgets but felt misunderstood. The work was delivered, but the relationship often felt transactional. So he built Sood differently. Learn the business properly. Understand how it makes money. Shape the marketing around that. Eight years later, that model has not changed. The team has grown, the services have expanded, and some of the earliest client relationships are still running.

Paalan Sood
Founder & Managing Director
Our team
Wider team

Louise Kissack
Project Manager

Jamie Rice
Paid Media

Giorgio Baysa
Video Editing

Janvi Sidana
Graphic Designer
More about us
Get to know the people & purpose behind Sood.
No revolving doors. No account managers. The people building your website, writing your content and running your campaigns are the same people you speak to.
Meet the team behind the work
Get to know the people who plan, design, build and manage your marketing, from first idea through to launch and beyond.
Meet the teamThe principles we work by
From honest advice to high standards, our creed explains how we approach every project, partnership and client relationship.
Discover our creedHow we give back with our time
We donate 10% of our working time to causes and organisations that need marketing support but don't always have the budget for it.
Explore our causes
Get started
Let's talk about your business.
No pitch. No obligation. Just an honest conversation about where you are and where you want to be.
Let's talk about your business










