Canning Generator Solutions is an excellent business that almost no one outside its client base knew about. Founded by Lee Bellis in 2017, it had grown from one man to a team of 29, providing 24/7 generator installation, servicing, repair and emergency response for commercial and industrial clients nationwide. An official Pramac distributor with a proven four-hour response record, Canning had powered a 5MW London distribution centre for twelve months with zero unplanned outages, restored a Marks & Spencer store within eighteen hours of a transformer failure, and run at full capacity through COVID keeping hospitals, data centres and major retailers online.
The problem
The website and brand did not reflect any of that. In an industry dominated by established names, Canning was losing ground to competitors that simply looked the part. Lee's ambition was to become the UK's leading power management provider. The capability was there. The brand and digital presence to prove it were not.
The solution
The work started with understanding rather than design. A branding workshop got to the core of what makes Canning different: deep technical expertise combined with a speed and closeness that larger, more bureaucratic competitors cannot match. That produced a full brand document, the tagline "Restoring power, building resilience", and a visual identity built around the black, light grey and orange that people in the industry associate with power infrastructure. Professional and technical, but warmer than the corporate competition.
On that foundation, Sood built a new website structured around the services (generators, UPS, CHP, switchgear, battery storage), the sectors Canning serves, and a low-friction enquiry path with a free site survey as the primary call to action. SEO then turned credibility into momentum. The team built custom-coded industry tools, including a KVA to KW converter, that drove 493 clicks and over 20,000 impressions in 28 days from a standing start, alongside location pages for cities across the UK so Canning appears wherever a facilities manager searches.
493
Clicks in 28 days
From custom-coded industry tools, from a standing start.
20,000+
Impressions in 28 days
Including a KVA to KW converter built for the industry.
29
Team members
Grown from one man since 2017.
4hr
Response record
A proven four-hour response as an official Pramac distributor.
The results
Canning now has a brand, website and SEO foundation that match the quality of the work behind them, positioning the company as a credible national player rather than a scrappy unknown. The website tells the story with real proof, the SEO strategy is building genuine authority, and with Pramac catalogue integration in progress the site is evolving from a brochure into a revenue channel. The company no one had heard of is becoming a lot harder to miss.
