Metalube is a UK manufacturer of high-performance industrial lubricants, exporting to more than 100 countries through a network of over 40 distributors, with more than 40 years of expertise behind its specialist ranges.
The problem
With specialist ranges for wire drawing, hot rolling, wood panel presses and overhead line conductors, the website had to make a technical catalogue easy to navigate, and make it simple for buyers in any market to ask about the exact product they need.
The solution
Sood designed and built a custom website in WordPress and Elementor, structured around the way Metalube's buyers look for products:
- Custom design- built around the Metalube brand, with the roller mark and blue and yellow palette carried through every page.
- Every product added- each range and product given its own page, with the technical detail laid out clearly.
- An enquiry on every product- buyers can ask about any product directly from its page.
- Built to manage in-house- step-by-step guides so the Metalube team can add products, reorder ranges and update the distributor map themselves.
100+
Countries
Metalube lubricants are exported to over 100 countries.
40+
Distributors
A worldwide network, shown on the site's distributor map.
40+
Years
Four decades of lubrication expertise behind every range.
8
Product ranges
Every product added, each with its own enquiry.
The results
Metalube now has a website that presents its full product range clearly to a global audience, with an enquiry route on every product and the guides for the team to keep it current themselves.
